While there are some essential elements that should be part of an effective website design, it is also necessary to pay attention to search engine optimization (seo) techniques to stay ahead of the competition. Web designers should understand the value of designing a SEO-friendly website to improve the search engine rankings and stay ahead of the competition.
There are many web elements that can impact the seo efforts of a business. An affordable web design company in Bangalore throws light on 4 tips to design a seo-friendly website.
1. Develop A Template With Necessary SEO Elements
As a web designer, it is necessary to develop a template which includes all the necessary seo elements. These elements include a site-wide footer and social sharing icons.
The various pages of the website should have a dedicated footer area to accommodate the page links for seo purpose. This will make it easy for search engines to crawl and index your website much more efficiently. Search engines also consider the popularity of website content on various social media websites for ranking a website. Hence, it is important to include social sharing icons on the pages of the website, to achieve better search engine ranking.
2. Set Aside Space For Content
Lastly, keep in mind that website design alone is not sufficient. You also need quality content to keep customers engaged. Hence, set aside adequate space to upload relevant content on your website. The leading search engine Google had released the Panda update which emphasizes the need for websites to host quality content.
3. Make Use Of SEO-friendly CMS Software
Website designers should make use of seo-friendly CMS (Content Management System) software to make edits and update the content of website pages on regular basis. Avoid using code-heavy CMS software as it can prevent easy crawling by search engines. Therefore, make use of seo-friendly CMS software to manage the site content.
Make use of relevant coding for the website design and avoid unnecessary html codes, as it will negatively impact the seo performance of a website. Avoid flash media in your website design as it hinders seo efforts.
4. Include Calls-to-Action Elements On Your Website
A professional web design company in Delhi recommends doing research and identifying those calls-to-action elements like buttons and icons which are most effective in leading to conversions. Don�t forget that customers want to increase their revenues and not simply focus on improving search engine rankings on leading websites.
These calls-to-action elements include submission forms, enquiry buttons and attractive images. Website designers should aim to include compelling content on these call-to-action elements to motivate visitors to take desired action.
Web design can also play a significant role in search engine optimization efforts. The 4 tips outlined in this article will help you design seo-friendly websites and improve their search engine ranking with minimum effort.
About the Author:
Reliant Technologies is an affordable web design company in Bangalore with expertise in handling U.S. projects. Get in touch with us and take advantage of our strong content skills, SEO strategy and execution skills. Reliant Technologies, a professional web design company in Delhi, can help you achieve your business goals, irrespective of the industry you belong to; including education, cosmetic, healthcare, hospitality and Information Technology.